HPM2013ClassWebpage

VM 577P Herd Production Medicine

2013 Links and Materials

JM Gay updated 05/03/2013

Class Syllabus - pdf
- Introduction PowerPoint handout (C Schneider) - pdf
VM577P SharePoint Site (password limited to WSU only access - available by permission)
Student's 4 Year Guide to Agricultural Animal and Rural Veterinary Practice - html
Recommended Class Books (JM Gay):
- A herd production medicine book of your choice from the HPM textbook list
- A good applied business/agricultural economics text for understanding partial budgeting - of those in print I recommend:
  - Olson, Kent (2011). Economics of Farm Management in a Global Setting - Amazon
  - out of print - MD Boehlje & VR Eidman (1984). Farm Management
- Calhoon, Joe (2010). The 1 Hour Plan for Growth: How a single sheet of paper can take your business to the next level (business SWOT analysis) - Amazon
- A species production management book of your choice if you don't have a strong background - examples:
  - Field TG (2006). Beef Production Management and Decisions, 5^th ed. - Amazon
  - Tyler H & ME Ensminger (2005). Dairy Cattle Science - Amazon
- The NRC Nutrient Requirements for your species of interest (a high priority but not for use in this class)
- Fedie DM (1997). How to Farm for Profit: Practical enterprise analysis, Iowa State U Press
Readings and Handouts:
- 1^st week (C Schneider)
- 2^nd week (JM Gay) - read and come to class prepared to discuss:
  - Evidence (and Opinions) on the Future of Ag Animal Practice - pdf
    - Identify several central themes and "take home" messages
  - Ribble, CS (1987). The use of modern marketing strategies for the promotion of preventive medicine and herd health. Can Vet J 28(7):406-412- pdf
    - Identify several central themes and "take home" messages
  - Introduction to Herd Production Medicine
    - Gain a general sense of the answers to three questions:
- 3^rd week (JM Gay) - read and come to class prepared to discuss:
  - The Ag Animal Veterinarian's Information Environment - pdf (click through links of interest to see what's there)
  - Small Animal Skills for the Ag Animal Focused Student - pdf
  - Expected new grad competencies (link to password protected VM 568 Notes and Resources page)
    - Practitioner Competency Input (2008) - pdf (long - not password protected)
  - Ericsson, KA (2004). Deliberate practice and the acquisition and maintenance of expert performance in medicine and related domains. Academic Medicine, 79:S70-S81 (pdf - article begins on page 4 of prepublication proof on USC website)
- 4^th week (JM Gay):
  - The Many Faces of Kee Jim - pdf
  - AVMC - Swine practice service development- pdf
  - SWOT Analysis (Strengths Weaknesses - Opportunities Threats)
  - HPM - Veterinary Marketing and Salesmanship - pdf
  - Applied economics - pdf
- 5^th week
  - Speaker response to written student questions - pdf
- 8^th week
  - Feedlot veterinarian / technical service veterinarian questions - pdf
- 9^th week
  - Beef Production Presentation (C Schneider presentation) - pdf
  - Benchmarking in Cattle Production (C Schneider presentation) - pdf
  - Seven Keys to Ranch Profitability (JM Gay reading) - pdf
  - HPM - Professional Service Fee Exercise - pdf (first draft due week 11)
- 10^th week
  - Herd manager questions - pdf
  - presentation - handout pdf
- 11^th week
  - Technical service veterinarian questions - pdf
  - presentation - handout pdf
- 12^th week
  - Employed veterinarian questions - pdf
  - presentation - handout pdf
- 13^th week
  - Retired dairy owner/manager questions - pdf
  - presentation "Why They Won't Listen" - handout pdf
  - What I've learned about Veterinary Medicine Since Becoming a Dairyman. 34^th AABP Convention Proceedings, 2001 - pdf
  - Mentioned for personnel training - Dr. Tom Fuhrmann's DairyWorks (MN 76)
  - Other papers in similar vein (JM Gay):
    - Leman, AD (1988). Diagnosis and treatment of food animal educational diseases. JAVMA 193:1066-1068 (synopsis)
    - Nordlund K (2012). Grumpy old vets revisited. 45^th AABP Convention Proceedings, 1-6.
    - Jim, GK (2012). Adapting beef practice to future realities. 45^th AABP Convention Proceedings, 7-10.
- 14^th week
  - questions - pdf
  - Non-Veterinary Focused Reading Lists for Veterinarians (JM Gay)
  - Ag vet business book list - pdf
- 15^th week
  - Dr. Gordon Brumbaugh, Caine Veterinary Teaching Center Director
  - FDA Animal & Veterinary FOIA Drug Summaries
    - Example - NADA 141-299 - list - pdf
  - Evidence Based Calculator

Future (JM Gay)
- Professional Service Fee Exercise - pdf
- Professional Service Fee Relationships Diagram - pdf
- Producer Enterprise Budget Exercise - pdf
- Personal Strategic Planning: Investing in your career - pdf
- Capital Management and Investment Decisions - pdf
- The Business Model Canvas - pdf
- Harper dairy services list - pdf
- Swine practice service development - pdf
- Oath and Five Freedoms - pdf

Other Resources (for more, see relevant section in In-Print & On-Line Production Medicine Information Resources):
- MWPS: Midwest Plan Service - Livestock
  - example - MWPS - 3 Sheep Housing and Equipment Handbook, 4^th ed.
- Maryland Small Ruminant Page
Assignments:
- Professional Service Fee Exercise - pdf (JM Gay)
- Producer Enterprise Budget Exercise - pdf (JM Gay)
- Vaccine Selection Exercise - pdf (CS Schneider)